Evidence

Evidence from our own campaigns

This is proof that one stage works: the pipeline. It is not the offer. The offer is all four stages, ending in a signed client.

Read this first

This baseline comes from our own account, one offer and one ICP. A different market moves every number. Treat it as evidence that the method works, not as a forecast for you.

The volume

Live campaigns

0

Leads

0

Emails

0

All from our own infrastructure.

Reply rates

Across the 26 campaigns above 250 leads.

Bottom quartile0.0%
Median0.0%
Top quartile0.0%
Best0.00%

The gate matters

Worst list

15.14%

bounced

0.75%

replies

Best list

0.10%

bounced

9.97%

replies

Same infrastructure, same sender. The difference was the list.

Tight lists beat clever copy

13.3

best campaign

2.8

blend

Positive replies per 1,000 leads. Both campaigns above 10 per 1,000 were narrow verticals. This is the market stage proving itself inside the pipeline numbers.

What we left out

Open rate. Only 13 of 36 campaigns had tracking on, and privacy proxies distort the rest. A number we cannot trust does not go on this page.

Find out where your
growth breaks.

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