Before anything launches
What we agree up front
Everything that decides whether this worked is written down before anything launches.
01
The first 90 days are calibration
Not performance. Our published numbers come from one offer and one ICP. A different market or offer moves every number materially. The first 90 days establish what yours are.
02
What we measure and report
Leads contacted, bounce rate, reply rate, positive replies, conversations held and clients signed. Monthly. Open rate is deliberately excluded, because privacy proxies distort it.
03
What a positive reply is
One written definition, agreed before launch. An inbound reply expressing interest in a call, pricing, or further information. Out of office and unsubscribe replies are excluded.
04
Small samples do not count
A campaign under roughly 500 leads cannot produce a meaningful rate. It does not move the score in either direction.
05
No guarantee
There is a floor instead, with a stated remedy if we fall below it. Both are set in the proposal.
How an engagement runs
Define the segment. Build the hook. Run the pipeline. Take the calls. Report monthly.
Define the segment
Build the hook
Run the pipeline
Take the calls
Report monthly
Find out where your
growth breaks.
Thirty minutes with the operator who would run it.